Move for Life is a foundation that seeks to raise funds through athletic events to support financially relevant needs associated with organ donation and transplants institutions.
TONE:
1. Inspired
2. Active
3. Athletic
4. Grateful
5. Innovative
MESSAGE:
Move for Life Foundation focuses mainly on sporting events performed by transplant recipients in order to raise awareness of the benefits of being recipients, while at the same time honouring the life of the particular donor who gave the athlete the opportunity to do so.
LOGO:
- The mark looks to reflect movement integrating the green ribbon for organ donor awareness.
- Typography is energetic and youthful.
- Colours are bright, cheerful. Inspired by water and earth.
PROCESS:
- Research and brand strategy 2 weeks
- Design 4 weeks
- Apparel and Event design: ongoing based on each new event.